E-mail marketingwhich is one of the digital marketing methods preferred by brands that want to promote their products and services, has manyadvantages. Theseare;
Relevant Cost
Email Marketing; comparedto traditional marketing and alternative digital marketing methods, it allows you to reach a larger audience with much lower costs. With e-mail marketing, brands have the opportunity to focus directly on sales. In terms of cost, it offers the opportunity to market to a more accurate audience with lower costs compared to the PPC marketing method.
Short Term Transmission
All brands should consider the importance of time management in our world whose speed is increasing day by day. Due to the direct connection with the target audience, the messages to be sent instantly reach the people in your e-mail marketing list. This is a huge advantage for manybusinessesandbrands.
Easy Trackingand Analysis
With e-marketing, it is much easier for brands to follow their marketing processes. For example, after sending your designed e-mail, who viewed it, who responded to the displayed content, who deleted it or did not open it; allthisinformation can be easily accessed through a singlereport.
Targeting
You can categorize the e-mail data you have prepared, on many topics such as age, location, education, gender andinterests; thenwhenyour e-mail designreadytosend, you can only send by targeting the audience that will be interested.
Customization – Personalization
Withadvanced e-mail marketing tools, you can customize the e-mail contents you have designed depending on the person to be sent. You can easily address people with information such as name etc. and send automatic messages.
