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How's that for a revenue opportunity?
The best part is this:
70% of brands do not use personalization within their email marketing strategy.
This means that by personalizing your emails, you stand out against the competition.
The simplest form of personalization is to address the reader by name. Most email service providers (ESP) offer this within their functionality and this tactic alone will improve your campaign performance.
For example, email subject lines that are personalized with a recipient’s first name can increase open rates by 16% higher open rates.