The Best Email Marketing Strategy
More than 290 billion emails are sent daily. This figure is expected to reach 347 billion daily emails by the end of 2023. Email marketing strategies have changed over the years. What worked five years ago, now no longer works. But it's still a key player to any marketing strategy. In fact, for the very best online marketers’ email marketing is their go-to marketing channel. Why, you ask? It's because it brings in the results and delivers the best marketing ROI:
Personalization can generate $20 in ROI for every $1 invested.
How's that for a revenue opportunity?
The best part is this:
70% of brands do not use personalization within their email marketing strategy.
This means that by personalizing your emails, you stand out against the competition.
The simplest form of personalization is to address the reader by name. Most email service providers (ESP) offer this within their functionality and this tactic alone will improve your campaign performance.
For example, email subject lines that are personalized with a recipient’s first name can increase open rates by 16% higher open rates.
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