THE NEED OF YOUR SITE IS HIDDEN INSIDE THE MAGIC WORDS
Yes, this magic word your site needs is “SEO”.
Well, What is this “SEO”?
SEO stands for “Search Engine Optimization”.Many people do millions of searches digitally to find information about products and services.The purpose of SEO, which is important in the digital environment, is to increase your research traffic’s quality by highlighting your website in search engines, to increase the trend of your brand and to bring more qualified visitors to your site.
In that case, what needs to be done to get our website to the top in search engines with SEO?
For this purpose, we should consider SEO works under 2 headings.
- On-Site Optimization (Internal SEO)
Internal SEO is an SEO technique that allows search engine bots to understand what the content of the pages on your website is about.
Before starting to mention about On-Site Optimization, we would like to address an important issue.Visitors need keywords to search for your site in search engines.Thus, the keywords you will use on your website should be relevant and natural to the content of your site.The frequency of visitors searching for the keywords that you determine, and the level of competition of your keywords against your competitors are also important criteria in determining these words.
Going back to the On-Site Optimization; You need to pass these keywords that we have determined in the URL link of your site, in the title field and in the description section.A unique title and description tags should be used for your each and all pages.
Apart from these, the content of your website should be equipped with original and quality content, and the “Alt” tag should be used for the visual optimization of the images on your site.In addition, it is essential to make the necessary optimization for your site to be mobile-friendly and to open your site quickly.
- Off-Page Optimization (External SEO)
External SEO is an SEO technique that enables relevant people to visit your website by choosing meaningful keywords related to your industry by getting a link from another website that provides broadcasting services in various channels other than your own website such as; blog-forum-dictionary sites, social media channels, news sites, etc., or by making advertisements in channels such as; TV, radio, newspaper or billboard.
The purpose of off-page SEO is to increase your credibility and brand awareness with visitors.
If we look at the tricks of off-page SEO;
- The keywords that are used in on-site SEO should be given importance. Also, using these words in off-page SEO ensures a successful SEO practice.
- By getting backlinks (reference links) from qualified and reliable sources, you can expand the domain of your website.
- If you are going to share the images on your website in another medium, it will be beneficial to link to the image.
As a result; By making effective and correct SEO strategies, you can rank your website higher in search engines, as well as increase your brand awareness and visitor traffic.
You can share your opinions and thoughts on SEO with us by commenting, or you can contact us to get information about our services for all your SEO works.